Bienvenido to the 3rd Supermercado in Omaha

Bag ‘N Save grocery store in Omaha has transformed into the city’s third Supermercado store.

The store, located at 1826 Vinton St., offers traditional Hispanic and American products, and it features a new tortilla-making machine that can produce 10,000 corn tortillas an hour.

Progressive Grocer reported on the importance of Hispanic shoppers. Hispanic shoppers represent half the population growth from 2000 to 2010, and they spend more time and money per trip to the grocery store than the national average.

Credit Suisse estimated that over the next 10 years, Hispanic households’ food-at-home expenditures are expected to see a 5.7 percent average annual rate, compared with 2.5 percent for non-Hispanic households.

The new Supermercado store has come at the height of the Latino grocery store competition in Omaha.

Last year Walmart Neighborhood Market at 50th and L Street presented new signs printed in both English and Spanish, shelves stocked with a large section of Latino products and bilingual employees.

In addition, a nearby Stockyards Plaza Hy-Vee at 3505 L St. also offered a large ethnic grocery section.

Residents of Omaha are invited to enjoy family friendly entertainment, including clowns and face painters from noon to 4 p.m. on Saturday and Sunday at the new Supermercado location.

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Mercedes Rosenthal

Mercedes Rosenthal grew up in Edmond, Okla., where she received her bachelor’s degree in communication studies. During her time as a student, she was a representative of the campus’ admissions office and feature writer for the school newspaper, The Talon. Rosenthal cu...

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