Nebraska beef industry will be highlight in Big Apple

KEARNEY, Neb. — Gov. Pete Ricketts will take part in a trade promotion trip in New York City to promote Nebraska beef. The trip will highlight Nebraska beef at three restaurants and a butcher shop in the Big Apple on April 9-10.

The governor announced the plan to promote Nebraska beef in New York City at the 27th annual Governor’s Ag Conference in Kearney.

“We don’t only have to set our sights overseas for market development work,” he said. “We should be ready to capitalize on any appropriate opportunity to expand sales of our agricultural goods.”

Promotion activities are planned at four sites: Burger & Lobster, which boasts its burgers are made from three cuts of Nebraska steak; Bull and Bear Prime Steakhouse, a Wall Street favorite noted for its cuts of beef and its proclamation that Nebraska’s Buffalo Bill frequented there; Empire Steak House, known for its beef dry-aging process and its signature USDA dry-aged porterhouse; and Ottomanelli Butcher Shop, a family-owned and operated business that carves out a corner of its shop specifically to promote beef from Nebraska.

The governor said he asked the Nebraska Department of Agriculture to find additional restaurants that were interested in Nebraska beef to raise the profile, and potential sales, during the New York visit.

“We want to make the most of our quick visit, and we were pleased to find additional locations that appreciate the quality of Nebraska beef,” Ricketts said.

Source: Gov. Pete Ricketts office

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Kelley Chambers

Kelley Chambers is a writer and editor with more than 10 years of experience covering news in Oklahoma. He has worked for the The Oklahoman, was editor-in-chief of The Vista at the University of Central Oklahoma, served as writer and later editor-in-chief of okcBIZ magazine,...